Presenting the Bulgari Eternally Reborn, a captivating story of perpetual renewal that marks a new chapter in the Maison’s legacy and showcases the luminous talent of the Global Brand Ambassadors.

The sun rises on a new dawn. Honouring a 140-year-long legacy of endless renewal, the 2024 Bvlgari Brand Campaign is a journey through inspiring transformations and eternal rebirth. Since its inception in 1884, the Roman High Jeweller has embraced perpetual evolution, as an inexhaustible source to elevate life.

Rome’s eclectic fusion of different eras and styles is reflected in the distinctive designs, gem combinations and in the unparalleled craftsmanship of the jewellery masterpieces worn by Bvlgari’s Global Brand Ambassadors, Anne Hathaway, Zendaya and Liu Yifei while on their path of personal renewal and self-discovery.