The Loewe Pre-Fall 2024 campaign features Alison Oliver, Archie Madekwe, Daniel Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake.

Poses and situations reflect and augment the lines of the precollection: a mix of cropped and stretched out shapes, outsized bows, and sculptural draping, with new editions of iconic bags including the Flamenco Purse, Squeeze, Puzzle, and Hammock.