Established in 1851, the America’s Cup is the world’s oldest international sporting trophy; Louis Vuitton’s sponsorship of the race began more than 40 years ago, in 1983. To mark the occasion, Louis Vuitton introduces dedicated men’s and women’s ready-to-wear, bags and accessories that capture all the excitement and energy of the world’s of the 37th America’s Cup Barcelona premier sailing regatta.

Comprised of versatile pieces seamlessly blending performance and nautical elegance and composed of refined yet relaxed pieces, this versatile theme blends nautical elegance with sporty, technical materials. The vibrant, dynamic America’s Cup logo — the historical graphic ‘V’, a signature code developed by Gaston-Louis Vuitton, framed by color blocks of red, white, and navy — forms a recurring motif throughout.

An iconic statement bag designed especially for the Louis Vuitton 37 th America’s Cup Barcelona, the Keepall 50 with the Damier Flags print is not only a striking collectible — it will be an exceptional transversal piece for years to come.

The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in-store and online starting on July 18th, 2024.