The fragrance is an invitation to explore and express the paradoxical multidimensions of women.

May 28, 2024


Prada Beauty Paradoxe Intense is a feminine fragrance explores strength through the lens of delicacy. The result is the intense signature of a woman in perpetual self-reinvention, challenging conventions to explore a femininity that is both powerful and delicate.

A floral ambery fragrance with a woody inflexion that reveals the paradoxical intensity of delicate ingredients: the powerful lift of a delicate Jasmine flower and the vibrant and enveloping warmth of an Amber accord, intensified by a subtle yet instantly recognizable Moss accord. An intense scent for a powerfully enigmatic and captivating expression of femininity. The intensification of florality with the Jasmine superinfusion, for an exceptional aura. The intensification of sensuality with Ambrofix, resulting from biotechnology, made even more vibrant. The intensification of a captivating woody addiction with a bold and powerful Moss accord.

Like the original signature, Paradoxe Intense’s renewed bottle is an expression of the House’s essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the deep pink color of the fragrance. The bottle is finished with ‘Paradoxe Intense’ on its top chamfer.

A single 50ml bottle of Prada Paradoxe Intense and a 100ml refill helps avoid the use of 40% less materials in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% of glass, 67% of metals, 46% of plastics and 39% of cardboard.

The fragrance is avialable online at and at Sephore stores.


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