ALAÏA SUMMER FALL 2024 ARCHETYPES AD CAMPAIGN
The new Archetypes collection stands as a modern ode to timeless design and powerful femininity.
May 24, 2024
Captured by Sam Rock and embodied by Loli Bahia, the Alaïa Summer Fall 2024 Archetypes unveil a whole repertoire of Maison essentials.
Sculptural constructions, 3-dimensional knits, new summer accessories and a whole line of jewels inspired by the Alaïa’s savoir-faire. Each piece exalts and reinvents the codes of the House while embodying Alaïa’s unique craftsmanship and design philosophy.
With the Summer Fall 2024 Archetypes, Pieter Mulier redefines and transcends the Alaïa silhouette.
