Nicole Kidman, Yang Chaoyue, and Amelia Gray showcase their individuality for Balenciaga‘s Rodeo Handbag campaign, an instant icon named for the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills.

The Balenciaga Rodeo Bag is crafted in exquisite calfskin with a matte finish. Its one-of-a-kind construction and versatile closure options effect a relaxed attitude. Pre-worn pleats, softened piping, and raw edges call to mind a favorite item worn daily, or an heirloom passed between generations.

Included in the campaign are a selection of charms that are individually added for customization and differentiation purposes. The decorations or their absence imbue each Rodeo Bag with its own unique personality, complementing its wearer’s.