The Camilla and Marc Pre-Fall 2024 ad camapign calls upon the innate wisdom of women and draws a parallel to the cycles of the natural world.

A sophisticated sensibility defines the silhouette, with an altogether feminine essence seen in the softness of a long line silk dress that drapes seamlessly off the body, in the meticulous interplay of textures and patterns in knitwear and clean and timeless elegance in impeccable tailoring.

Guided by the timeless artistry of Constantin Brâncuși’s sculptural wooden works, a new hourglass silhouette is explored in tailored dresses and coats, celebrating, and accentuating the feminine form. As we see in the natural cycles in nature, a tension is created through androgyny, where angular and sharp tailoring reigns, creating an altogether powerful feeling that conjures a strong sense of presence and strength.

Fringe accents utilised across various styles convey a series of straw pieces moving in harmony together. The Renzo quilted coat embodies the essence of woven straw, both in its colour palette and tactile texture, further highlighting the collection’s homage to natural materials and craftsmanship.