Entitled ‘Road to Joy,’ Sydney Sweeney’s effervescent personality dominates the Jimmy Choo Summer 2024  campaign, set against the sun-bleached backdrop of Palm Springs. Escaping the city for a summer road trip, adventure awaits, the excitement is palpable. She’s confident and playful, embracing the optimistic mood of the season.

‘‘Sydney embodies the spirit of Jimmy Choo. Talented, confident, and playful, with an inspiring work ethic. Her effortlessly cool sense of glamour is underpinned with an empowered sense of self. We loved working with Sydney to create the campaign story taking us on an uplifting adventure,’’ said Sandra Choi, Creative Director.

The campaign joins Sydney behind the wheel, embarking on a Californian desert road trip. The wide-open spaces of California – the light, the colour, the openness, an invitation to discover – serve as the inspiration for the Summer 2024 collection. Embracing the spirt of a road trip, the optimistic mood of the collection comprises new silhouettes alongside re-worked brand icons, offering a wardrobe of shoes and accessories that can be worn 24/7 – perfectly capturing the effortless glamour and playful attitude of the Jimmy Choo muse.