The Chloé Pre-Fall 2024 collection is a return to the roots, focusing on truly defining moments for the House such as Karl Lagerfeld’s 1970s Chloé collections.

Creative Director Chemena Kamali designed this collection before her first in March. It is a prologue, the introduction and foundation. A re-rooting. A new beginning. The idea of a wardrobe, built on both timeless and seasonal statements and the Parisian spirit Chloé is charged with.

Core elements are the authentic outerwear based on function, the capes, so linked to the roots, the flou that is deeply part of the Chloé DNA, just like the signature blouses, the sartorial tailoring, the iconic denim, and the knitwear. The accessories are new icons of the house: 70s boots, clogs, and wedges, and then bags with an emotional quality, for which we went back to naturally tanned leather with a lived-in patina that keeps its little imperfections and that gets better over time. Jewelry nods to the ironic house iconography of the pineapple, the horse and the banana.

This re-rooting is about the clothes of course, but also about a distinctive library of fabrics, from silk mousseline, georgette, and silk jacquards to cotton gabardine, from lace and guipure to buttery leather. The palette of colors explores the infinite shades of tan and beige, from Gaby Aghion’s beloved rosé to cognac, nuances of white, and black.

Kamali’s focus is is to speak to women and answer their desire for clothes that are sincere and personal, silhouettes that play with fluidity and structure, full of movement and with a sense of “un-doneness”.