ROKH X H&M DESIGNER COLLABORATION

ROKH X H&M DESIGNER COLLABORATION

Introducing a limited-edition collection of reconstructed classics designed by Rok Hwang, creative director of Korean brand rokh.

March 26, 2024

VIEW SLIDESHOW

The rokh x H&M collection that reconsiders and deftly subverts key components of the classic professional wardrobe. There are pieces for men and women, with double-layer trench coats, detachable-hem dresses, corset tops, reworked trousers and denim, a subdued floral print top and pleated skirt set with matching gloves and tights, underwear and logo t-shirts, graphic two-tone metallic jewellery and playful office-inspired accessories, like a briefcase bag and an accordion file clutch.

“I always focus on making my collections as timeless as possible, and one way of doing that is with customizable details”, explains Hwang. “I’ve seen people wearing panels from our signature multi-button trench coat upside down and inside out, in brilliantly unique ways I never imagined when I first came up with the design. To see my clothes being interpreted by people in their own way is one of my greatest pleasures, and I can’t wait to see how customers engage with this fun and dynamic collection for H&M.”

rokh x H&M explores the complexities — and possibilities — of tailoring, with Hwang building extra layers into his clothes, merging and doubling pieces, lifting elements from one style to add to another, as with the trench dress. He presents a quiet kind of radicalism, breaking down established tropes and offering new alternatives.

The collection is highly modifiable. Pieces can be layered, altered and even worn backwards, and many feature detachable, adjustable elements, like hook-and-eye hems and button-up seams. These are interactive details, not simply decorative; they are an invitation to the wearer to experiment, to make the styles their own, imbuing a uniqueness in every piece.

The collection will launch in select stores and online at HM.com on April 18th.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.