Gisele Bündchen combines empowered beauty and sensuality as she becomes the incarnation of the Alaïa woman for the Winter/Spring 2024 ad campaign.

“Gisele has something very unique about her, an aura which she seems to emanate. An absolute elegance. A very strong beauty. She is so powerful and graceful at the same time,” explains Creative Director Pieter Mulier. “To me, she is the Alaïa woman. And her connection to the house is so intimate. It was easy to make her embody the sensual vision of this new collection. Wearing Alaïa is natural for her.”

Shot by Tyrone Lebon and captured by a very small crew in the minimal decor of the Riverset studios in Miami, Bündchen appears more radiant than ever. She embodies the sensual collection imagined by Pieter Mulier. Seams follow the shape of her silhouette. Latex, leather and knitwear become like a second skin. Sculptural jewelry and emblematic accessories complete her looks.