Instantly recognisable as a Chanel code, the button is the inspiration behind the Spring Haute Couture collection.

January 26, 2024

A symbol of emancipation, Virginie Viard takes this jewel-button into the world of ballet and dance for the Chanel Spring 2024 Haute Couture collection. Beyond the softness of this light and suspended world, the collection evokes the great names of dance, from whom it borrows their extraordinary style and affirmation of a triumphant body.

“I often think about dance, it’s an important theme at Chanel. The House is close to its institutions, to its choreographers and dancers, and we create costumes for the ballet. I have tried to bring together the power and finesse of bodies and clothes in a very ethereal collection, composed of tulle, ruffles, pleats and lace,” said Virginie Viard, Creative Director of Chanel.

Thus unfolds a landscape of transparent short straight skirts, long dresses, jumpsuits and little capes embellished with embroideries depicting draperies, little bows, illusion tulle pockets, lace belts, sequins, braids and little flowers. Masculine figures and the beauty of the body give rise to a very feminine collection, worn over white ballet leotards and tights.

The pink and white aquarelle-dominated collection owes its touches of vivid colour to the Ballets Russes of Léon Bakst and Sergei Diaghilev. Down jackets in tulle, hoods, the Artistic Director also injects references to contemporary culture, with heels, for added allure.

At the invitation of Virginie Viard, Kendrick Lamar, Dave Free and Mike Carson designed a set that recalls the symbols of Haute Couture, just like the film The Button, serviced by pgLang, written and directed by Dave Free and scored by Kendrick Lamar, with Anna Mouglalis, Naomi Campbell, and Margaret Qualley in the lead role. Swathed in tulle, the actress, House ambassador and accomplished dancer opens the show.


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