Across a slew of alluring photos shot by Carlijn Jacobs, Kylie Jenner rocks muddy body paint, wet hair, delivering distressed denim styles for the Acne Studios Fall 2023 collection.

“This campaign is one of my favorites. I loved working with Carlijn and I love the simplicity of the images, they have strength in their directness,” says Kylie Jenner.

Denim is the foundation of Acne Studios – what the label’s Creative Director Jonny Johansson calls “an endlessly important material that [he] loves to reinvent every season.” And for this season’s reinvention, Johansson leaned into simplicity and the beauty of wear and tear. The captivating and cohesive campaign shows Jenner in a rare stripped-back setting, seeing her don the collection effortlessly. She pairs a new jacket silhouette – the ultra-oversized, unisex ‘2023’ jacket – with the timeless ‘2021’ mid-rise, wide-leg jeans. Jenner also sports the collection’s new accessories, flexing the new distressed leather Multi-Pocket bag and seasonal eyewear.

Jacobs’ goal with the direction of the campaign was to tap into Jenner’s self-assurance and self-love, thus catalyzing the two Kylies concept. “The campaign sought to showcase Kylie as a woman who is in control, has a love for herself, and is unafraid to embrace her desires. I aimed to celebrate her individuality by doubling her. She loves herself and is not afraid to show it,” Jacobs explains in a statement from Acne Studios.