Tommy Hilfiger offers an optimistic take on modern Americana with a multi-generational cast featuring the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki who wear the new Fall 2023 collection.

“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” says Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”

The Fall 2023 collection provides a modern vision of style inspired by both escapes to the great outdoors and Tommy Hilfiger’s Classic American Cool prep essentials. Outerwear is at the heart of the collection with the New York puffer offering a modern perspective to the original puffers of the ‘90s, which captured the attention of youth cultures of the decade with bold branding, bright colors and oversized shapes. Taking a contemporary look at heritage styles and archival silhouettes, established brand signatures are given a playful remix across the collection, including the original Tommy Tartan, red, white and blue, global stripe and TH Monogram.

Captured in their natural elements, the campaign families are lensed to portray the richness of their personalities, interactions and environments. Friendships, communities and cultures come together in intimate, personal portraits that embrace a sense of optimism and shared joy.