Aquatic and spontaneous, the Chanel Coco Beach campaign is a tribute to the iconography associated with the Hamptons.

“It was beautiful because I have a very strong connection with the Hamptons,” says the face of this collection designed by Virginie Viard. “I’ve been going every weekend for almost five years to visit Theo’s mother who lives there. Water is fundamental to my equilibrium, and I’m lucky to live in New York, a city surrounded by sea.”

A celebration of the spirit of the Coco Beach collection, the campaign features summery pieces in white, black and pink – terry towelling outfits, nineties-cut swimsuits, star motifs, tweed mini-dresses and velvet jumpsuits.

“This shoot reminded me of how I felt when I first came here,” says Vivienne Rohner. “Before you visit the United States, you watch all these movies and documentaries about New York, the East Coast or even California, and you have this image in your mind that doesn’t reflect the reality of everyday life. The Hamptons, on the other hand, is exactly how I imagined it, that dream of a white house by the beach… It’s such a preppy place.”

The Chanel Coco Beach 2023 collection is available in boutiques as of June.