Burberry is taking its signature checks to the beach in Daniel Lee’s debut Summer 2023 beachwear collection.

Burberry’s Equestrian Knight Design features throughout the campaign in white and electric blue for the black-and-white images. The design was last used by the brand’s former chief creative officer, and Lee’s friend, Christopher Bailey. The original design, which shows a knight in Burberry livery galloping on a horse, was the winning entry of a public competition to design a new logo around 1901.

The design features the Latin word “prorsum,” which means “forward,” and was introduced by then-chief executive officer Rose Marie Bravo and creative director Roberto Menichetti and subsequently used regularly by Bailey when he was in charge.

Checked bikinis, briefs, shorts, robes, towels, bucket hats, beach bags and life jackets take center in the campaign with the exception of a black bikini with a checked trim outline.

The campaign features Alex Schlab; Angelina Kendall; Candace Demers; Ishmael Auguiste; Kaedon Baxter; Matheus Mesquita; Sophie Alice; Tess Carter, and Tianna St. Louis on a beach, with some swimming in the water, others sunbathing and on a boat.