With a strong parallel between Lenny Kravitz’s creative philosophy and that of Jaeger-LeCoultre, the relationship with the Maison has come very naturally.

A watch enthusiast since childhood, when he became fascinated by his father’s chronographs, Lenny says: “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.” “With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”

One of Lenny’s favourite watches is the Reverso, which he paired with a black silk jumpsuit and layered jewelry. An instantly recognisable design icon, the Reverso is an ideal match for a man whose innate sense of style. Fusing 1970s bohemian influences with rockstar classics and fashion-forward statements, Lenny’s nonchalant elegance makes even his most daring outfits look effortless and timeless.

“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”

Similarly to Jaeger-LeCoultre, Lenny’s work in all of his creative endeavours is driven by a spirit of curiosity and constant exploration. He blends myriad influences and inspirations with innovative ideas so that every new creation is fresh, exciting – and distinctly his own.