VALENTINO DI.VA COLLECTION FILM STARRING FLORENCE PUGH
Delve into the new campaign starring the new face of the Maison as she explores humanity's broad range of emotions.
May 3, 2023
Emotions are heightened, expectations are challenged, and Florence Pugh is here to tell the story for the Valentino DI.VA collection. Florence Pugh embodies the brand’s commitment to different values in its new campaign, shot by Steven Meisel.
Tapping into her distinctive creative process, the campaign sees Pugh demonstrating an “encyclopedia of feelings,” showcasing her power to express different characters whilst remaining uniquely her. Continuing to embrace her values of authenticity and non-conformity, the campaign demonstrates Pugh’s ability to shape-shift and bring ideas to life, transforming signature Valentino silhouettes into newness.
Working alongside Meisel, Pugh embraces multiple states of being through crying, screaming and laughing, resulting in a series of poignant portraits that demonstrate different emotions. Highlighting the brand’s new Garavani Rockstud23 bag, the campaign celebrates its pyramid-shaped studs and punk-infused design through minimal backdrops which exaggerate the silhouette’s vibrant pink and silver colorways.
Take a look at Pugh in action above, and head to Valentino’s website to purchase the new accessories.