TOMMY HILFIGER X SHAWN MENDES CLASSICS REBORN CAPSULE COLLECTION FILM
The collaboration is inspired by Tommy Hilfiger’s take on pre-90s prep with an emphasis on inclusivity.
March 20, 2023
Tommy Hilfiger x Shawn Mendes Classics Reborn collection with the multi-platinum singer-songwriter recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart by using recycled and innovative materials.
“I’m so excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,” said Shawn Mendes. “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.”
The Classics Reborn collection presents the 28-piece menswear and womenswear collection that hold modern prep at its heart. Four principles inspired Tommy Hilfiger and Shawn Mendes’ outlook. The first two, Color Reborn and Materials Reborn, ensure the collection includes sustainable innovation. The second two, Self Reborn and Community Reborn, reflect on a contemporary way of living: Color Reborn features materials that are crafted from recycled textiles and find vivid color. Materials Reborn integrates cutting-edge technology creating comfortable new fibers out of recycled textiles. Self Reborn reflects a commitment to taking a fresh look at ideas, passions and perspectives, all the way down to what we wear. Community Reborn emphasizes surrounding yourself with people that move you to be better.
The campaign unites a cast featuring the singer’s friends and family, as well as advocates for sustainability and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.