The Zimmermann Spring 2023 ad campaign features Edwardian influences underpin the collection with a sense of occasion; modernized through juxtaposition with the nonchalant attitude of beach culture.

A mix of fitted and flowing, embellished looks drip with lace, coral-like sequins, and applique scales as if freshly emerging from the ocean.Referencing the art and font style of seed packets from the same era, Zimmermann’s signature florals punctuate the theme in vibrant colours and placement prints on sexy flares and body-skimming maxi dresses; hooded shirt dresses and drop shoulder bomber jackets.

Textured white denim and Italian-towelling blend quilted panelling, with leather and silk finishes in swim-meets-suiting sets that are cool and sexy. Tonal shell embellished shoulders provide structure while rollercoaster hemlines and volumes of fabric offer peek-a-boo flashes of leg as skirts float open; styled with sea-urchin fabric heels and delicate recycled wire bucket bags.

Each piece a fragment of Zimmermann’s dreamlike seaside fairground.