According to the Lunar calendar, 2023 is the year of the rabbit – a gentle, elegant and contemplative animal. Prada is marking the start of the year with the Memories of Beauty campaign, which celebrates memory and the sharing of happy moments connected to the 2023 Lunar New Year.

The theme of the campaign is echoed in a social media project named Memories of Beauty Poster – which invites WeChat users to create their own custom portrait combining an image of an object from their Lunar New Year celebrations and a current photo.

To mark the launch of the project, Prada is presenting an exclusive selection of men’s and women’s ready-to-wear, bags, footwear and accessories. The highlight of the women’s items is the new Prada Moon bag, a contemporary reworking of an iconic 2000s model with a harmonious and bold style.

The men’s selection includes velvet garments, austere twill jackets, brushed leather lace-ups, square bags stamped with the Prada triangle logo and nappa leather sneakers with large volumes. The collection is available from January 2023 online at prada.com and in selected Prada stores.