CHANEL COCO NEIGE 2022 AD CAMPAIGN

CHANEL COCO NEIGE 2022 AD CAMPAIGN

Chanel entrusts the production of an animated film and a series of visuals to the 'Remembers' collective.

November 16, 2022

Every year, the Chanel Coco Neige 2022 collection reinterprets winter sports wear, combining elegance with technicality.

Pop culture codes collide with those of the House in a series of cartoon-like vignettes in which ski scenery, the double C and the Chanel letters in superimposed relief all highlight the silhouettes designed by Virginie Viard.

Quilted jackets, a sweater embroidered with colourful patches patterned with snowy peaks and a top printed with camellias reminiscent of ski racing bibs follow one another in a harmony of pastel tones dominated by glacier blue, pale pink and ecru, enhanced with pop fuchsia and sophisticated burgundy.

Designed for both the slopes and après-ski, the Coco Neige 2022 collection will be available in a selection of boutiques from October 18th 2022.

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