The Gucci 25H timepiece collection stars Jessica Chastain spotlighting a retro aesthetic and a modern execution, celebrating the unique design of the watch collection.

Chastain takes on the role of an empowered ‘screen idol’ character. In the film, presented under the tagline ‘It’s Gucci Time’, she muses on the concept of time in an eloquent voice-over monologue. Imbued with a self-assured magnetism, she is shot in an intimate and fluid single-take sequence from start to end.

Defined by its multi-layered, ultra-thin silhouette, the Gucci 25H takes its inspiration from sleek architecture, simultaneously evoking the House’s watch expertise and contemporary narrative. From the sharp lines and integrated bracelet, crown and bezel to subtle details like the contrasting finishes, the Gucci 25H is a milestone in Gucci’s 50-year watchmaking journey.

Three automatic editions of the watch feature in the campaign, all fitted with the House’s GG727.25 caliber. Alongside the 40mm steel and diamonds model, which Chastain wears in the film and one of the endorsed shots, are its monochromatic counterparts in blue and pink aluminum, featured in the still-life and endorsed shots respectively.