CALVIN KLEIN FALL 2022 AD CAMPAIGN FEATURING AN ALL-STAR CAST
Stars focus on 1990s trends that are back in the spotlight for jeans with utilitarian accents and new proportions.
September 16, 2022
Modern, minimal and sensual, the Calvin Klein Fall 2022 ad campaign is a nod to the stripped-back images the brand is known for, capturing each talent’s true confidence.
The styles focus on underwear and loungewear designs, such as the Embossed Icon featuring the Calvin Klein logo in a repeating embossed design and Bonded Flex, featuring wire-free comfort with a seamless knit.
As anticipated, the visuals — shot and directed by Alasdair McLellan — feature BlackPinks‘s Jennie as part of the star-studded cast, which additionally includes Susan Sarandon, Dominic Fike, Chloë Sevigny, Precious Lee, Lila Moss, Rianne Von Rompaey and more.
Each model is captured in the brand’s latest collection, which focuses on minimalism and comfort with standout underwear and loungewear styles such as wire-free bras and one-shoulder bralettes. New pieces introduced to the Calvin Klein lineup include Bonded Flex, which offers support with seamless knit made with a blend of recycled materials; Modern Cotton Naturals made using sustainably-sourced fibers; and classic jeans.