The Boucheron Fall 2022 Icons campaign is a reflection of a Maison that, since it was established in 1858, has stretched the limits of High Jewelry by offering pieces to wear, released from the safe.

Pieces to be felt by the skin and the mind. Those we choose to be empowered with, to show our true selves, to stand out. Between style and innovation, heritage and avant-garde, discover Icons as Boucheron goes XXL.

At times accumulated, other times individually, but always XXL, the Boucheron icons are central to the images Quatre, Serpent Bohème, Jack de Boucheron, and the Vendôme Liseré collection form the campaign’s four jewelry episodes.

For High Jewelry, the iconic Question Mark necklace embodies the savoir-faire of the workshops at 26, place Vendôme.