AMINA MUADDI FALL 2022 AD CAMPAIGN
Supermodel Imaan Hammam stars in the new campaign, photographed on location in Cairo.
August 31, 2022
Supermodel Imaan Hammam stars in the new Amina Muaddi Fall 2022 ad campaign set in Cairo, where Muaddi wanted to honor her cultural background and tell a relevant story of what femininity means today.
The images feature Hammam in a number of scenarios, including strutting alongside a white Arabian horse and posing atop intricately woven rugs while modeling some of the brand’s latest offerings.
Satin pointed-toe pumps, strappy stilettos, and Lucite platforms all embellished with Muaddi’s signature shimmery detailing are front and center in the new imagery.