Supermodel Imaan Hammam stars in the new Amina Muaddi Fall 2022 ad campaign set in Cairo, where Muaddi wanted to honor her cultural background and tell a relevant story of what femininity means today.

The images feature Hammam in a number of scenarios, including strutting alongside a white Arabian horse and posing atop intricately woven rugs while modeling some of the brand’s latest offerings.

Satin pointed-toe pumps, strappy stilettos, and Lucite platforms all embellished with Muaddi’s signature shimmery detailing are front and center in the new imagery.