The Balenciaga Fall 2022 ad campaign creates still and moving images inspired by another era for today.

The campaign cast holds the recently launched Lindsey, Crush, and Crocs Bag, as well as the XX, Hourglass, Everyday Tote, and Le Cagole in new styles and contexts.

Aya Nakamura, Lina Zhang, Inti Wang, Abdou Diop and Zuo Chen wear items from the Fall 2022 collection, including Balenciaga Jewelry, Balenciaga Underwear, and shrunken, distressed, or deconstructed ready-to-wear. Shot on a seamless backdrop, their poses reference the provocative nature of early 1990s advertising.