MIU MIU FALL 2022 CAMPAIGN FILM STARRING A CELEBRITY CAST
Introducing Miu Miu's Fall campaign, an expression of an attitude, a reflection of a mind-set, a study of character.
July 25, 2022
The Miu Miu Fall 2022 campaign expands on the template established for Spring – like the clothing itself, it is a reiteration of an idea, a series of portraits of exceptional figures each of whom is innately tied to the brand, its ideology. Youthful, dynamic, rebellious and free, Miu Miu transgresses – so a power can be found in delicacy, a strength in tenderness, a wisdom in youth.
Reflecting this notion, a cast spans different identities, diverse personae, different facets of creativity – a Miu Miu community united, paradoxically, in their individuality. Emma Corrin and Sydney Sweeney star in the campaign and are joined by Emily Ratajkowski, Demi Singleton and models Maty Drazek, Amber Later and Jade Rabarivelo.
Photographed by Tyrone Lebon, their portraits are arresting, defiant and direct. The gaze of each sitter catches ours, in environments that can pretend to be everywhere. The focus of these images is boldly on the personae of these figures, their expressions, and their expression of themselves through their clothes