SALVATORE FERRAGAMO FALL 2022 CAMPAIGN FILM
Ferragamo redesigns and recodifies the style of the now with a pragmatic vision and impeccable craft.
July 20, 2022
In a world that evolves at a fast pace, shifting its focus from rigorous elegance to casual refinement, the new Salvatore Ferragamo Fall 2022 campaign leans into the change embracing a clear vision.
Clothes that are categorically casual can be made, chosen and worn with as much care, discernment, craft and irony as any evening gown or tuxedo. Artisan precision opens up to liberated feelings of self-expression through new garments and accessories.
Ferragamo’s icons are reinvented to amplify a casual classicism. Handbags come in new textures and new sizes with perfectly precious details featuring the signature Gancini closure, luminous studs and saddlery finishes. Running styles with rainbow soles, all-terrain shoes and packable, deconstructed shapes follow the informal rhythm of the season.
Silhouettes are interpreted with a versatile and unconventional approach to be worn in multiple ways, from the new women’s trench to men’s jackets. Simple knits pair with bonded leather, pullovers and sweatshirts are made in sustainable nylon, and athleisure shows its artisanal soul while unorthodox motifs of striping and patches add an ironic and playful twist.