The Self-Portrait Fall 2022 collection launches with a series of images featuring Gigi Hadid, photographed by Zoë Ghertner, over the course of a day throughout New York wearing pieces from the new collection, transitioning from day to night.

Creative Director Han Chong said: “I’ve always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life – free-spirited, hard working, and a true ray of sunshine – she brought an effortless energy to this campaign. It’s a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream.”

The Fall 2022 collection, which includes new separates, tailored dresses and effortless eveningwear styles, is now available online at self-portrait.com, and in stores globally including self-portrait’s flagship in London.