BALENCIAGA COUTURE BOUTIQUE IN PARIS
The Couture store shares Balenciaga's know-how and welcomes customers who want rare and unique products.
July 12, 2022
The newly renovated Balenciaga Couture boutique at 10 Avenue George V is dedicated to preserving the Maison’s heritage in its original Couture location, first opened in 1937.
The ground floor location is composed of two spaces, one for womens and one for mens, and is connected to the couture salons. The stores will offer exclusive creations of clothing, accessories, and exceptional objects ranging from artisanal to highly technological, available only at the Couture Store. All products are limited edition and can be personalized or altered in the upstairs ateliers.
“The concept of the Couture Store is a gateway to Couture, which remains a very closed universe, especially for new generations. In this new store, products, made to measure services and retail excellence are a reinvention of the Balenciaga client experience. It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address,” says Cédric Charbit, Balenciaga CEO.
The Balenciaga Fall 2022 Haute Couture runway show was held an the new boutique in Paris.