FENDI FALL 2022 CAMPAIGN FILM
Kim Jones’ homage to the unique, powerful personalities of Fendi women for Fall.
July 8, 2022
Kim Jones refracted two iconic Fendi collections through a distinctly contemporary lens, reconfiguring the past for today and considering the house’s signatures with a fresh perspective.
The end result is a Fendi Fall 2022 collection made for powerful women exploring strength and softness, which, according to Kim Jones, represents a “wardrobe designed for every aspect of a woman’s life, for every generation”.
Inspired by Delfina Delettrez walking into the Roman headquarters dressed in a printed blouse stolen from her mother’s wardrobe, Jones excavated the house’s history to rediscover Spring/Summer 1986: a celebration of Karl Lagerfeld’s love for the artistic movement.