CHANEL SEASONAL BOUTIQUE IN SAINT-TROPEZ
The aesthetics and codes of Chanel blend into the warm ambiance of this Saint-Tropez address.
May 3, 2022
Just like a holiday home where it is a pleasure to come together every year, La Mistralée villa once again welcomes the Chanel seasonal boutique in Saint-Tropez.
Throughout the villa, the beige tones of the Roman opus travertine floor highlight the pinky-beige walls and the touches of black and white. Elegantly furnished, the different rooms of the boutique evoke the private sphere of Gabrielle Chanel: in the vestibule, a wing chair sits next to a Goossens table with a wheatsheaf base that hosts a selection of accessories. In the double salon, a large fawn velvet banquette, inspired by Gabrielle Chanel’s own sofa in her apartment at 31 rue Cambon, further reinforces this welcoming atmosphere. All around, alcoves built into the walls present a selection of silhouettes and accessories from the Spring-Summer 2022 Ready-to-Wear collection.
Veiled entirely in large white ethereal curtains, the veranda is infused with a tender luminosity. Both bright and intimate, it has inspired the design of the glass clothing rails woven through with a silver fabric. A large zellīj table is an invitation to discover the season’s bags, while watches and jewellery, including the COCO CRUSH and N°5 collections, and the latest J12, Première and BOY-Friend watch creations, are arranged in sleek consoles.
The garden – a veritable oasis of calm – flourishes with large white bougainvillea, black metal lanterns, sunbeds and wrought iron furniture. Near the swimming pool, on the wooden terrace, a salon in white linen echoes the aesthetic so characteristic of Mediterranean villas.
Here, clients can try on the shoes displayed in the pool house, decorated in the same spirit as the villa.
Presenting CHANEL’s various collections throughout the summer season, the boutique will be open from April 8th through to the end of September 2022.