TORY BURCH SPRING 2022 AD CAMPAIGN
Tory Burch plays with contrasts of proportion, fabric, color and print to create a mix of versatility and glamour for Spring.
April 22, 2022
Inspired by Claire McCardell who is credited as the creator of American sportswear, the Tory Burch Spring 2022 campaign is a reflection of women’s self-expression and freedom in a casual elegance.
The brand’s logo, a signature serif “T” letter mirrored and encased in a circle, draws inspiration from geometric shapes in Moroccan architecture and interiors.
The T Monogram appears in an array of handbags, including mini bags, moon bags, and bucket bags, paired with other pieces featured in the collection.
Lightweight materials such as breathable jersey and airy silk made their appearance in the collection to emphasize the brand’s focus on comfort, while expressive yet wearable colour swatches represent a sense of freedom.
Timeless separates are done in new ways, with a focus on casual elegance.