Within the discreet charm of a villa in Provence, model Vivienne Rohner showcases a certain notion of femininity.

March 29, 2022

The campaign for the Chanel Spring 2022 collection is an ode to youth whose nonchalant grace resonates with the endless days of summer.

The swimming pool becomes the symbol of a liberated and sensual summer body. For luxuriating in its cool water, the bathing suit appears as a two-piece version in black with a white trim. Two-tone is further magnified as a full-length silhouette: the face hidden behind black sunglasses with wide white temples, the body outlined by a white one-piece bathing suit over a black top, completed with white ballet flats with black tips. Over her shoulder, Vivienne Rohner wears the new Chanel 22 bag: a large tote in shiny leather, ideal for carrying summer essentials.

Each silhouette reveals a multitude of details: shoe straps like ankle bracelets, duos of cuff bracelets, necklaces and jewelled belts worn in accumulation, patent leather Mary-Janes and coloured quilted bags. Revisited as mini or slit versions, checked skirts are paired with matching jackets rendering the multicolour tweed sublime, while a little dress in light grey denim jacquard is adorned with double Cs.

The campaign encapsulates a state of summer grace. Those languorous moments where long stretches of time can be devoted to reading or simply contemplating nature. In a window frame, a jacket enhanced with a multicolor crochet effect is worn open over a gold jersey bathing suit and jeans printed with colored butterflies.


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