A film shot by Director Sophie Muller, the Alexander McQueen Jewelled Satchel is seen carried by musician Lucia Fairfull.

Creative Director Sarah Burton has looked to her vision of the McQueen woman and recruited a talent she deems representative of her perception of the brand to star in her latest campaign.

Taking to Barrowland Avenue in the haunting black and white clip, musician Lucia Fairfull channels pure drama and theatrics into her performance as we see her showcasing her black embossed croc rendition of the bag and taking to the stage with her band.

The film captures Lucia performing with her band, ‘Lucia and the Best Boys’, at The Barrowland Ballroom in her hometown of Glasgow.