Oribe reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection.

March 23, 2022


Designed for those with inherently weak hair, the Oribe Hair Alchemy collection includes the Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out.

The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain our curative blend of chia seed, plant-based protein and bio fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.

Strengthen fragile, weak hair with this protective and ultra-nourishing shampoo cleanser. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. The curative blend creates a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity.

This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length.

Shop the collection here.


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