Chanel draws inspiration from images of femininity and power to create Rouge Allure L’Extrait, the ultimate lipstick, which reveals the strength of those who wear it. More than just a lipstick, it offers concentrated color, radiance, and care, creating an intense, satiny makeup look that is nothing short of daring. Its slim new case has been redesigned to fit a golden refill cartridge, without losing the iconic Rouge Allure click.

With its high concentration of pigments, Rouge Allure L’Extrait delivers unparalleled colour intensity from the very first swipe. A collection of 20 bright, bold, varied lip colours that range from intense beige to fiery red and deep pink. Their powerful, symbolic names are a fitting reflection of each hue: Rouge Audacieux, Rouge Libre, Rose Impulsif.

Rouge Allure L’Extrait contains ingredients with powerful light-reflecting properties, for lips that are visibly smoother and extremely luminous. It has a satiny finish that illuminates and enhances lips, casting them in their best light. The new collection is enriched with a complex that combines ume flower enfleurage oil and plant waxes, for nourished, moisturized, and protected lips. In just one swipe, the formula melts onto the lips and delivers an instant feeling of comfort, Lips stay moisturized for up to 12 hours. The lipstick offers an intense, satiny, long-lasting makeup look.

The collection is available at all Chanel beauty counters and online at Chanel.com.