Shot by Mario Sorrenti in New York City, the Tiffany & Co. 2022 HardWear ad campaign features Blackpink’s Rosé pushing the attitude and energy further. The intimate yet powerful portraitures of Rosé showcase the artist wearing the latest diamond-intensive designs from the collection, shot in a deliberately stark, reductionist space.

In the campaign, Rosé not only wears existing pavé diamond Tiffany HardWear styles, but also the new necklace and bracelet debuting this July that feature striking links made of black titanium, 18k rose gold and diamonds. She also wears the new full pavé diamond styles debuting in November.

Tiffany HardWear first debuted in 2017 and has since become one of Tiffany’s signature jewelry collections. Its iconic gauge link motif, based on a 1971 bracelet from The Tiffany Archive, and industrial shapes are a tribute to the power and edge New York City—a nod to the rebellious energy of its streets. Yet, no matter how subversive, the Tiffany HardWear designs are elegant and sophisticated expressions of the fierce, feminine spirit that defines the collection.