The COS Spring 2022 ad campaign presents a line-up of inspiring individuals, led by supermodel and activist Christy Turlington Burns, Honey Dijon, Rianne Van Rompaey, Chu Wong, Keisuke Asano, Awar Odhiang, and Saye Wuo.
Photographed by Paris-based Tim Elkaïm, each carefully composed portrait captures the collection in a classic Los Angeles setting; on the beach at sunset, within nature, and high above the vast and unending cityscape.
Promoting versatility, the collections adapt to everyday transitional moments. Styled by Clare Richardson, creative and poetic combinations build the foundation for this eclectic direction. Continuing its dedication to sustainably and a circular economy, 92% of the collection is sustainably sourced.
Pushing the boundaries between comfort and luxury, contrast is explored with revisited signature minimalist tailoring – structured linen styles join bold fashion pieces in graphic prints and uplifting cyan and sunshine orange hues.