GUCCI LOVE PARADE CAMPAIGN FILM STARRING AN ALL-CELEBRITY CAST
Discover the new campaign as stars sit side-by-side at lavish tables, indulging in conversation and food.
March 8, 2022
The Gucci Love Parade campaign is a tale of characters who steal life to become fashion, thanks to a performative space that blurs the boundaries between body and clothing. A visual novel in double time: looking and being looked at. In the meanwhile, other stars (divinities), boisterous and wild, take center stage in the street.
“I thought about how my mother raised me as a devout worshipper of beauty. “About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies”. This is why I chose Hollywood Boulevard”, writes Alessandro Michele to explain this journey to the origins of his life story.
The protagonists of our dreams as they might appear in our fantasies: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.
The gaze focuses on the sudden, swift changes of texture caressing different surfaces. Clothes, bodies, spaces, all obsessively concentrated in the sequence of freeze-frames and movements that Alessandro Michele arranges with the complicity of photographers Mert & Marcus, following a script that aims to keep the eros that resonates in the stares.