The Chloé Pre-Fall 2022 collection consist of signature Hearst designs, tall and strong silhouttes, streamlined and slick looks and sophisticated hippie vibes.

Chloé and Hearst are working hard on being one of the very few luxury fashion brands and designers that actually pay attention to the origin of the materials the clothes are made of and envorimental and social issues in the fashion industry. The brand has two new eco badges, B Corp certification and membership of the Ellen MacArthur Foundation.

There is also biodegradable denim, which Hearst cut into a pair of high-waist flares and a matching jacket. The production of the new Chloé jeans eliminates rivets, which never break down, and the fabric is a mix of 70% recycled cotton and 30% hemp, “which is grown in France. Hemp and linen cultivation emit less greenhouse gases and require less water compared to cotton,” she noted.

“This is the third season we’ve been working with Adriano Goldschmied on this project to resolve circular denim, following the Jeans Redesign Guidelines published by the Ellen MacArthur Foundation,” she said.