To front the Prada Linea Rossa 2021 skiwear campaign, the brand turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond.

For the second time Gus Kenworthy features in a Prada Linea Rossa campaign joined by another leading global figure in winter sports – the American snowboarder Julia Marino.

Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.