Ralph Lauren embarks on a new era with the introduction of Ralph’s Club scent, a new fragrance designed to inspire people to come together.
Inspired by Ralph Lauren’s one-night-only Fall 2019 fashion experience, Ralph’s Club represents the best night of your life captured in a fragrance. The long-lasting woody scent was thoughtfully designed for mavericks of style who inspire others to enjoy the fullness of life around them.
Ralph Lauren selected a diverse young cast to embody the essence of Ralph’s Club, including model, artist, actor and creative entrepreneur Luka Sabbat, international supermodel Gigi Hadid, and musician, actor, and model Lucky Blue Smith. The campaign also features artist Fai Khadra, who joins real-life friends Sabbat, Hadid and Smith as they discover the modern energy and timeless style of Ralph’s Club. They navigate the art deco-inspired club and meet people from all over the world who have come together for one unforgettable night.
The campaign film is set to “Ralph’s Club”, a new genre-bending song dreamt up by accomplished songwriter and artist Prince Charlez. “I was inspired by the original Ralph’s Club show to create a one-of-a-kind sound that would inspire people to come together again,” said Charlez. “The result is a blend of classic jazz chords fused with R&B melodies and driven by a hip-hop vocal cadence that gets people moving.”
Ralph’s Club Eau de Parfum was exclusively crafted by master perfumer Dominique Ropion with ingredients distilled to their highest levels of quality and naturality. Strong, fresh notes of Lavandin and Clary Sage are balanced with the warm richness of Virginia Cedarwood and luxurious Vetiver harvested under fair and safe working conditions.