For the Jimmy Choo Winter 2021 ad campaign, the mood shifts from day to night on location in Los Angeles, as Hailey Bieber is shot by Pierre-Ange Carlotti. A continuation of the Time to Dare story sees Hailey owning the night in a series of striking still and moving images.

“Glamorous, sexy, daring and confident, Hailey embodies the mood of the Winter collection. I love her energy, style and her innate confidence that comes through in each of the images celebrating the return of glamour. I am so thrilled we were able to work together again to create such a beautiful campaign,” said Sandra Choi, Creative Director.

The Winter 2021 Women’s collection celebrates the glamorous soul of the brand presenting shoes and accessories that are created to party in.