CHRISTIAN DIOR J’ADORE J’ADORE FRAGRANCE PROJECT
Timeless and yet intensely contemporary, the new images of J'Adore single-handedly condense decades of flamboyance and sensuality.
October 26, 2021
Brigitte Niedermair’s poetic and graphic vision reminds us how much the Christian Dior J’Adore is an icon of beauty and of strength, and how much its golden and glass amphora has become established as an object of desire, and a veritable totem-bottle. This unique fragrance, born at the dawn of the century, has always spoken to women, to all women.
Life is not black and white, life is gold, c’est ça que j’adore, the letters cover the skin like multiple messages that have crossed time, still delivering their full impact today.
With a single glance we see the images stream forth, and are therefore reminded that the j’adore woman was immersed in a bath of gold, then rid of all artifice. Reminded that she confirmed her status as a solitary amazon, then chose to lead her sisters towards beautiful, fervent sensuality.
This crystal-clear strength is felt in the simultaneously golden and streamlined poetry of Brigitte Niedermair’s images. A multitude of values is expressed in a versatile sisterhood, built around the image of an original woman.
J’Adore is a radiant bouquet of flowers recognisable among all others, and a dialogue in which notes call to and answer each other. This ideal harmony extends to the soft curves of the amphora, also now a legend.
A focal point and mesmerizing star, J’Adore is majestically enthroned here, surrounded and protected by hands, the veritable showcases for this treasure shared by women, by all women.