OLIVER PEOPLES X BURNELLO CUCINELLI EYEWEAR COLLECTION FILM
Two iconic brands, united in the name of modern design and excellent craftsmanship for a new, exclusive collaboration.
October 18, 2021
From the historic Italian hilltop hamlet of Solomeo to sun-soaked Southern California, Oliver Peoples and refined fashion house Brunello Cucinelli have collaborated on an exclusive eyewear collection. Infused with architectural influences from Solomeo, and references to the glamour of classic Italian cinema, the five-style collaboration marries their pioneering heritage and embodies the craftsmanship standards of both brands. It’s also the first eyewear endeavor for Brunello Cucinelli and notably, the first ever collaboration for the brand.
For the launch of the Oliver Peoples Brunello Cucinelli collaboration, the two iconic brands come together to celebrate the Autumn 2021 collection. The partnership is presented through a campaign inspired by cinematic elements of Italian tradition combined with the charm of California.
The campaign highlights a shared value of both brands – modern design marked by a legacy of excellent craftsmanship. With this, the storyline is dedicated to a moment of the present that reflects the past. We witness the telling of a friendship that intertwines memories between California and Italy. The beauty of these places and the nostalgia for these moments are felt, and in turn, inspire us to seek similar moments of warmth and life in our present. Aligning with the collection, the campaign suggests that sometimes the memory of the past can allow us to progress and define the future.