The iconic German luggage company  is now exploring personal travel narratives through the lens of four global icons, LeBron James, Rihanna, Roger Federer and Patti Smith, with the Rimowa Fall 2021 ad campaign.

Rimowa intentionally selected talents that literally never sit still – both out of necessity for their respective professions but also in their personal lives – and tasked them with reflecting on what travel means to them after the entire world had to take a long pause. The result is an intimate and cinematic brand campaign, where each star is captured wheeling their iconic suitcases as companions on their unique journeys.

“With collaborations, we are looking for someone with a unique voice who will bring something new and unexpected to the table,” Hugues Bonnet-Masimbert, CEO of Rimowa shared. “We love to see how our joint ideas can push the boundaries of what Rimowa represents in terms of function and design, and we know it’s something that our clients appreciate, too. While I can’t reveal more just yet, you can expect to see a new line-up of collaborations in 2022 that will continue our legacy of innovation.”