LONGCHAMP FALL 2021 AD CAMPAIGN
Longchamp pays tribute to its equestrian roots with its Fall 2021 campaign.
September 28, 2021
The Fall 2021 collection, filmed at the Gustave Eiffel-designed Battesti riding hall, was inspired by the label’s Parisian origins and equestrian heritage – it was, after all, named after the French capital’s most famous racecourse. The Longchamp Fall 2021 ad campaign, which was shot around the show, continues the tribute, with star model Mica Arganaraz embodying Longchamp’s vision of the Parisienne.
Starring Mica Arganaraz, the Longchamp Fall 2021 ad campaign was photographed by Rémi Lamandé and took place in Paris as the model poses with horses and the Roseau bag in different variations. Creative Director Sophie Delafontaine envisioned equestrian style for fall as shown by the season’s short film. The majesticness of horses juxtaposes with Longchamp’s leather accessories.