Mixing old and new, different cultures and time periods, the Tory Burch flagship store in SoHo is filled with design details inspired by Tory’s experiences.

Tory Burch said: “I could not be more excited about our Mercer Street store. It is an evolution of our retail aesthetic, and I have loved the creative process, combining a modern space with signature decorative elements and details that are personal to me. The downtown location feels like a homecoming, just a five-minute walk from where we opened our first boutique on Elizabeth Street.”

Created in partnership with Curiosity architect Gwenaël Nicolas, the boutique balances Tory Burch’s distinctive aesthetic with a modern point of view. A conversation between old and new, minimal and maximal, architectural and decorative.

Brand codes — oak, rattan and brass — are reimagined in different finishes and tones, and humble materials are used in unexpected ways, creating the tension between high and low that Tory often references in her collections.

The ground floor is defined by four main areas and features. A specially designed parquet pattern floor, made with wood and ceramic, leads into the space. Baskets suspended from the ceiling form a canopy of natural texture above handbags and accessories. This detail was pulled from Tory’s memories of woven baskets from all around the world that hung from the kitchen ceiling in her childhood home in Valley Forge, Pennsylvania. Beyond, a wicker honeycomb structure, inspired by Tory’s own bee apiary in Antigua, is designed specifically for handbags, small leather goods, jewelry and personal objects she has collected. Landscape artist Miranda Brooks created an outdoor garden space behind the store.